Infrastructure + technology

Nine in ten will detour to a personally recommended EV charger

Nine in ten EV drivers will detour to reach a charger someone else has vouched for, according to new research by Driivz.
_
James Evison

Nine in ten electric vehicle (EV) drivers will detour to reach a charger someone else has vouched for, according to new research by Driivz.

The survey of more than 3,000 EV drivers across North America and Europe found that 91% would make a detour to charge at a location recommended by another EV driver, and 76% would avoid a charging network entirely based on a warning from friends or family.

More than half (55%) said they’d travel more than five minutes out of their way for a recommended spot. At an unfamiliar charging location, they trust specialist charging apps (33%) and recommendations from EV-driving friends and family (32%) more than satellite navigation and mapping apps (27%).

Among drivers who trust specialist apps, 81% don’t also count navigation tools among their most trusted sources, and among those who trust word of mouth, 76% said the same.

In addition, 79% would warn friends or family after a poor charging experience, 76% would report the issue directly through a charging app, and 65% would leave an online review.

Drivers are nearly as vocal about good experiences as bad ones, with 42% stating they’re most likely to talk about a charging session that exceeded expectations, against 39% who are more likely to talk about one that fell short.

The findings track closely with Driivz’s 2026 State of EV Charging Network Operators Report, which found ensuring 24/7 network availability (47%) and seamless authentication (43%) are the top priorities for improving the charging experience.

Shiri Levi-Laor, CEO of Driivz, said:

“EV charging has become much more than a question of where the nearest charger is located,” said “Drivers are no longer just asking ‘where is a charger?’ They’re asking ‘is there a charger I can rely on?’ and increasingly, they’re trusting each other for the answer rather than relying on traditional navigation tools.”

“Reliable charging experiences build trust, and trust increasingly drives recommendations, reviews and future charging decisions,” Levi-Laor said. “For operators, that creates a direct line from operational performance to customer loyalty, and ultimately, to long-term network utilization and profitability.”

Image of report courtesy of Driivz.

Related content

Energy

GB Grid to be created to invest in electricity grid

Prime Minister Andy Burnham has set out plans to create a new public body which will invest in the electricity grid.
Infrastructure + technology

Source launches EV charging rewards scheme

Ultra-rapid electric vehicle charging network Source, which is backed by SSE and TotalEnergies, has launched Source Rewa...

Input your search keywords and press enter.

Be the first to know. Subscribe to our newsletter and never miss a story.

Our weekly newsletter delivers a round-up of the top stories from the sectors, along with our insight on the main events that week. Our highly engaged subscribers find our newsletter essential reading as a snapshot of what’s happening.