A nationwide network of ultra-fast EV charging stations for the UK is due to be developed through the Duracell E-Charge brand.
The charge point operator will see more than £200 million in planned investment across the next decade.
A licence has been granted by Duracell to Elecktra Charge, who will run the run the Duracell E-Charge network. The charging hubs will be developed and funded by UK charging infrastructure developer The EV Network (EVN).
The company’s network will include ultra-fast charging up to 1,000 kW with the aim of consistently high uptime. It also said there would be “clear, transparent pricing” and multiple payment options, including in-app to contactless to plug-and-go.
The first six nationwide Duracell E-Charge sites will go live in 2025, with the firm saying there will be “rapid expansion throughout 2026 and beyond”.
Its network will focus on strategic locations including motorways, retail and hospitality venues, and city gateways. Duracell E-Charge sites will also feature intuitive user interfaces, clear navigation and 24/7 support, the company added.
Javier Hernandez Reta, chief marketing officer at Duracell, said:
“Duracell has always been a trusted companion in people’s lives, delivering long-lasting performance, uncompromising safety and a commitment to sustainability.
“For decades, consumers have relied on us to go the extra mile. Today, electric vehicle drivers can travel even further, confidently and sustainably, with Duracell E-Charge leading the way.”
Reza Shaybani, CEO of The EV Network, said:
“The need in the UK for faster, more reliable charging to keep pace with EV adoption is clear.
“Duracell E-Charge is a direct response to that challenge. The EV Network has already delivered some of the UK’s biggest charging hubs, and now we’re bringing that expertise to one of the world’s most recognised brands.”
Mark Bloxham, managing director of Duracell E-Charge, said:
“Duracell has been powering people’s lives for decades. Now, Duracell E-Charge will be powering their journeys.
“With our commitment to ultra-fast charging and reliability, Duracell E-Charge will give drivers confidence every time they plug in.”
“Charging your car should be as simple as changing the batteries in your remote. Duracell E-Charge provides convenience without compromise and chargers where and when you need them. Plug. Play. Go.”
Image courtesy of Duracell E-Charge