Norwegian firm Easee is expanding its commercial presence in Southern Europe following customer demand for its smart electric vehicle (EV) charging technology in Spain, Portugal and Italy.
More than 1,000 Easee chargers have already been installed across the three countries, with the company now strengthening its local sales presence and building partnerships with installers and distributors to support further growth.
In markets such as Spain, where many residents live in apartment buildings with shared parking facilities, installing EV charging can be complicated by limited electrical capacity.
Adding multiple charging points to an existing installation can require costly electrical upgrades unless the available power is managed effectively, it said. Easee’s charging technology uses dynamic load balancing to distribute available electrical capacity between chargers, helping residential and commercial sites accommodate more EVs without necessarily increasing their grid connection.
Spain’s National Integrated Energy and Climate Plan (PNIEC) sets a target of 5.5 million electrified vehicles by 2030, highlighting the scale of charging infrastructure needed as the country transitions towards electric mobility.
With more than 1.1 million chargers installed across Europe, Easee is building on an established technology platform as it develops its presence in new markets.
Øyvind Stavland Osjord, CEO of Easee said:
“Europe’s charging market is growing, but it’s also becoming more competitive. We’ve focused on building a business that can grow profitably, and that’s now giving us a stronger foundation to expand into new markets.”
“We started seeing demand in Southern Europe before we had built a sales organisation there. That tells us something about the potential. Now the job is to build the local relationships and installer network needed to serve those markets properly.”
Image courtesy of Easee
