Europcar Mobility Group UK has introduced price parity between electric vehicles (EV) and equivalent internal combustion engine (ICE) vehicles.
From April 2025, business account holders will be able to rent EVs at the same price as their ICE counterparts, removing a key financial barrier to more sustainable mobility.
By offering rental of EVs and vans for the same price as petrol or diesel, the company said the move “underscores its commitment to supporting businesses in achieving their sustainability goals without incurring additional rental cost”.
Price parity applies to business account customers across Europcar Mobility Group UK’s extensive network, effective from 1 April 2025. Electric models available include hatchbacks, SUVs, saloons and vans to meet all business requirements, including the Skoda Enyaq, Jeep Avenger, Mercedes EQ range and Renault Kangoo.
Europcar is also regularly updating its free digital EV Guide and Knowledge Hub to assist motorists in understanding about the vehicles. The beginner’s guide answers common questions and explains how switching to an EV will help save money and reduce emissions, as well as outlining the incentives available and how to charge.
Customers hiring an EV through Europcar also gain access to Zapmap through the EV Guide to ensure finding a suitable charger is quick, easy and convenient.
Tom Middleditch, Head of Electric Mobility at Europcar Mobility Group UK, said:
“We understand that cost is a significant factor for businesses considering electric vehicles. The Europcar EV barometer for 2024 revealed that the cost of purchasing and maintaining an EV is a barrier for around 40% of fleets. We believe that by eliminating the price difference for rental, we’re making it easier than ever for our business customers to experience the benefits of electric mobility and contribute to a greener future.
“Electric rental is not only a more sustainable short-term fleet solution; it is also a great way for businesses to future-proof their operations. Instead of purchase or lease, renting provides the flexibility while electric technology continues to evolve.”
“The transition to electric vehicles is happening and we want to help customers through that daunting journey”, added Tom Middleditch. “We’re focused on removing barriers and we believe that taking price out of the equation will support more businesses to adopt EVs with the flexibility of rental enabling them to go at a pace which suits them.”
Image courtesy of Europcar
