ChargeGuru and Zeplug are unifying international operations under a single brand identity called Tohmo.
ChargeGuru and Zeplug originally operated as sister brands, with Zeplug pioneering private EV charging solutions in 2014.
In 2022, ChargeGuru launched in the UK market to deliver fully-funded EV charging across residential and commercial properties.
Following an operational merger between the two brands in November 2023, the new announcement marks the final step in their integration.
Unifying under the single Tohmo brand brings together the group’s end-to-end expertise across the entire EV charging value chain: spanning infrastructure installation, financing, operations, and ongoing maintenance.
In the UK, Tohmo designs, installs, operates, and maintains charging infrastructure tailored specifically for apartment blocks and office buildings.
Currently operating in six countries (France, Germany, Spain, Italy, Portugal, and the United Kingdom) with over 100,000 charging points installed, Tohmo is set to accelerate its expansion across Europe.
The new brand identity was developed in collaboration with two specialised creative agencies: Namibia handled the renaming and visual branding, while Lord directed the brand design.
The rebranding will not alter any services provided to current customers, it added, and all contracts, charging solutions, and existing teams will remain intact, as will daily customer support operations.
Nicolas Banchet, Co-Founder of Tohmo, said:
“In 2023, merging Zeplug and ChargeGuru allowed us to combine our expertise and establish a strong presence across every segment of the private charging market.
“Three years later, transitioning to a single brand, Tohmo, marks the next logical step in our integration. It reflects our commitment to offering a seamless European solution while preserving our founding expertise.”
Denis Watling, Managing Director of Tohmo UK, said:
“While our name is changing to Tohmo, our focus in the UK remains exactly the same as it did when we were ChargeGuru. We still know the UK’s transition to electric vehicles will only succeed if it works for everyone, especially the millions of drivers living in flats or without dedicated driveways.
“Operating as Tohmo reflects our place within a unified European group as we continue advocating for and delivering accessible charging across the UK.”
Gilles Gomis, Co-Founder of Tohmo, said:
“Our customers have trusted us for years under the Zeplug and ChargeGuru names. Transitioning to Tohmo won’t alter those long-standing relationships. We are keeping the same trusted expertise, now unified under a shared identity across all European markets.”
Céline Winant-Pateron, Marketing & Communications Director France at Tohmo, said:
“We wanted a brand name and visual identity that reflected both what we do and how we do it. Tohmo is short, catchy, and memorable. The artistic direction centers on energy, accessibility, and trust—positioning us as a reliable partner that takes the hassle out of EV charging to make it effortless.”
Image courtesy of Tohmo
