Auto Trader alongside ChargeUK and the Society of Motor Manufacturers and Traders (SMMT) has shared an update on their initiative combatting misinformation surrounding electric vehicles (EV).
The collection of user-friendly, simplified facts that offers a balanced and data-backed view of the reality of owning and driving electric cars has been updated from the launch version released in November 2024.
- potential annual savings evolving to include all running costs (maintenance, insurance, fuel) which now jumps to £1,500 per year
- the number of public charge points around the UK increasing to 80,998. The number of ultra rapid chargers is now 16,259 up from 15,109.
- the upfront price difference between new electric and petrol cars dropping from around 33% last year to 22% in May
- 33 brand new electric cars with RRP under £30,000, compared to 29 in March
Additionally, the British Vehicle Rental Leasing Association (BVRLA), Cox Automotive Europe and EV drivers’ association EVA England have committed to champion the initiative by promoting to their audiences, enabling the facts to be seen by even more consumers and retailers.
They join Zapmap and the National Franchise Dealer Association as champions of the initiative.
These facts clarify points such as how electric cars are greener, are no more likely to catch fire than an ICE car, and that the electric range and charging point availability is better than some might think.
The data points will be regularly reviewed and updated, with new versions issued when required. This information is endorsed by the Department for Transport.
New data from Auto Trader shows an increase in retailers stocking used electric vehicles, a sign of market confidence. The number of independent retailers stocking at least one EV is up by nearly a quarter (24%) and 40% of all retailers have stocked at least one electric vehicle.
Despite consumer nervousness, EVA England data shows 9 in 10 EV drivers never look back.
Future of Roads Minister Lilian Greenwood said:
“With decreasing costs, improved range and a chargepoint added to the network every 29 minutes, there’s never been a better time to switch to electric. It’s brilliant to see the great work the industry is doing in showcasing all the benefits of the transition.
“We’re investing £4 billion to help industry and drivers make a supported switch to electric vehicles, while backing manufacturers and supporting jobs by securing global trade deals and helping put money in the pockets of hardworking people – all part of delivering our Plan for Change.”
Vicky Edmonds, CEO of EVA England, said:
“EVA England are delighted to be joining this partnership of organisations working to cut through the noise and get the real facts about owning an electric vehicle out to consumers. As a drivers’ association, we campaign to make the transition to electric driving affordable and accessible to all. Part of that is dispelling the myths and making sure drivers understand the benefits of their cars and how to make the most of them. We’re delighted to bring that perspective to a project that, like us, aims to provide confidence to drivers who are still considering the switch.”
Karoline Baumann, Strategy and Growth Director at Cox Automotive Europe, said:
“Consumer confidence is central to realising our electric future, however, it is no secret that recent coverage questioning the viability of EVs has created uncertainty for many UK drivers.
“Campaigns like Autotrader’s electric facts initiative play a crucial role in countering negative headlines, focusing on the facts, and bringing clarity to such an important and nuanced topic. We’re proud to support this positive message and help the UK’s new and used car markets communicate clear, helpful facts to consumers.”
Toby Poston, BVRLA Chief Executive added:
“The EV transition has been driven by the leasing and fleet sectors, enabled by targeted Government support. The transition will only be a success when all drivers can make the switch, whether looking for a new or used vehicle.
“While government support is still needed to help drive demand for used electric vehicles, this initiative is another piece to complete the puzzle. We know some consumers are finding it hard to cut through the noise and understand the benefits of zero-emission motoring. Giving people the facts means they can make an informed decision about how and when they make the switch.”
Erin Baker, Editorial Director at Auto Trader, commented:
“We’re delighted to have EVA England, BVRLA and Cox Automotive join us on our mission to provide more balanced and fact-based narratives to both retailers and consumers. We know a change as significant as electrification can leave lots of room for confusion, but we believe if the industry works together, we can help everyone feel confident as they electrify.
“One highlight of the recent update is the growth of affordable EVs – we need to make sure there’s an EV for everyone and two in five used electric cars now under £20,000 is a good sign.”
Article image courtesy of Autotrader/ChargeUK/SMMT
Main image from Shutterstock
