Chargepoint operator bp pulse has partnered with IAG Loyalty, the organisation behind the global rewards currency Avios.
The move allows customers to collect rewards when charging their electric vehicles (EVs), and makes bp pulse the first EV charging network in the UK to offer Avios.
Launched yesterday (17 June), it enables drivers to collect Avios on everyday EV charging, and will be available at bp pulse’s 3,000 rapid and ultra-fast charging points in the UK, for members of The British Airways Club.
Customers will be able to turn everyday charging with bp pulse into getaways or experiences, collecting 4 Avios per £1, when using the bp pulse app or subscription, and 2 Avios per £1 spent. when paying by contactless, on every qualifying charging session across bp pulse’s public charging network in the UK.
Valerio Ferro, General Manager, bp pulse UK said:
“As EV adoption continues to grow, this partnership adds further value to the charging experience – giving customers a simple way to collect Avios as part of their everyday journeys. bp pulse has become the first EV charging network to offer Avios and we’re delighted to be able to reward drivers as they transition to EVs.”
Rob McDonald, Chief Commercial Officer at IAG Loyalty, said:
“Our ambition is to make collecting Avios part of everyday life, and bp pulse is a logical partner as more members transition to electric vehicles. By linking EV charging with Avios, we’re giving members another way to turn everyday activity into meaningful rewards – bringing their next trip even closer.”
Image courtesy of bp pulse
