Digital Out-of-Home (DOOH) network and EV charging provider JOLT is launching a new campaign across their roadside locations to challenge concerns holding back drivers from switching to electric vehicles (EVs).
The ‘EV Truths’ campaign will run across JOLT’s network as an ongoing educational initiative, reaching thousands of pedestrians and motorists daily in high-footfall urban locations.
It comes as potential buyers are still hesitant to make the switch due to long-running concerns about range, cost, and charging.
While the average new EV in 2025 can travel nearly 300 miles on a single charge, the wider public continues to hold outdated assumptions that make EV ownership feel out of reach, it said.
Charging access is a particular concern, as research shows 72% of drivers not currently considering an EV cannot charge one at home, while 63% of drivers considering a purchase say cheaper charging would persuade them to switch.
Its international survey of EV drivers shows concerns about range and charging are overstated. In the UK, 86% of EV owners surveyed report that initial worries about range and charger availability either disappear or become manageable once they experience driving electric.
Jolt also highlighted that transportation has a history of public reluctance, with concern when petrol cars arrived that there were also fears about cost, reliability, safety and where and how to refuel.
JOLT’s advertising-subsidised network addresses these barriers, and provides 7kWh or around 30 miles of free daily public charging, ensuring drivers without off-street parking can access the benefits and cost savings of going electric. In Barnet, for example, JOLT represents just 4% of public chargers, but delivers 65% of public charging energy, it said.
John Rainford, UK Country Manager for JOLT, said:
“Too many drivers are holding back from switching to electric because of outdated assumptions.
“This campaign puts evidence-based messaging on charging infrastructure in busy areas – exactly where people are. Seeing facts on real, functioning charging points makes the transition feel accessible, not unattainable. That’s what changes minds.”
Tanya Sinclair, CEO of Electric Vehicles UK, said:
“The public deserve clear, unbiased information about what EV ownership actually costs, not headlines designed to generate clicks.
“Our research gives independent analysis that cuts through the noise, and the numbers are compelling: most UK EV drivers would save thousands by switching to electric. Our job is to make sure they know it.”
Image of campaign courtesy of Jolt
