Fully Charged LIVE rebrands as Everything Electric

Fully Charged LIVE will return in 2024 under a new name – Everything Electric – and will put on three UK shows in the South (Farnborough) in the North (Harrogate), and a new event in London.

In 2023, over 50,000 consumers attended two Fully Charged LIVE events in the UK, and in 2024 organisers expect this number to exceed 100,000 across Everything Electric LONDON, NORTH and SOUTH.

As well as adding additional features including the ‘Live’ Car Arena, the Everything Electric UK shows in 2024 will deliver a growing version, of its already globally unrivalled, test drive programme.

The Fully Charged SHOW have an ‘EV-ready’ fanbase of prospective EV buyers and existing EV buyers (whose next car is almost certain to be electric) plus a track record of delivering test drives with >25,000 achieved globally in 2023. With six exhibitions globally, the team expects to deliver > 50,000 test drives in 2024.

Admiral Insurance has confirmed that it will be joining all three UK Everything Electric shows in 2024 both as Test Drive Partner, and as EV Insurance Sponsor, demonstrating its commitment to electric vehicle owners.

Fully Charged SHOW CEO, Dan Caesar (pictured) commented: “We were blown away by the crowds at our global shows this year and cannot wait to bring back regular visitors and attract many more, as Everything Electric in 2024. In the UK, in addition to Harrogate and Farnborough, we are adding a third show at London’s ExCeL. Test drives are the biggest single thing that moves the needle for prospective EV drivers, and our delivery of 30,000 test drives in the UK in 2024, and another 20,000 internationally is a critical success factor for our organisation, and critically important for the continued uptake of EVs. Starting with Everything Electric LONDON in the spring we will give consumers the opportunity to test multiple EVs in one location, instead of going from dealership to dealership, and we will give carmakers cheap access to an abundant audience of consumers looking to buy EVs. Admiral Insurance are the perfect partner to support our growing test drive programme at all three UK events and we are thrilled to announce that they will also be our EV Insurance sponsor. With over 100,000 high-quality, ready-to-spend attendees expected at our UK shows alone in 2024, we urge industry at large to take advantage.”

Clare Egan, Head of Motor Product at Admiral, added: “We’re incredibly excited to be the Test Driver Partner and EV Insurance Sponsor for Everything Electric 2024. Electric vehicles are increasingly becoming the preferred choice for consumers, and as a leading electric vehicle insurer we feel passionate about helping those who want to make more sustainable choices to feel informed and confident in their decisions. There’s so much to learn across the EV landscape, and we hope to see as many people as possible across the events next year!”

Image courtesy of Fully Charged.

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