Elmtronics strengthens position in EV market with strategic senior promotion

Electric vehicle charge point solutions company, Elmtronics, has strengthened its team with the promotion of Natasha Fry to the newly formed position of Head of Strategic Accounts, in support of the company’s ambitious growth plans.

In her new role, Natasha will work across new and existing customers to support their journey into electrification providing them with the help and guidance they need to choose the right charging infrastructure for their business.

After a period of unprecedented growth for the company, Natasha, who joined the company two years ago as Associate Consultant, will move into the new role from January 2022.

A fleet specialist, she brings a wealth of knowledge in both the fleet and EV charging sector, having worked with existing Elmtronics’ customers including Milk & More, FedEx, Dawsongroup and St James’s Place.

Natasha joined Elmtronics from Northgate Vehicle Hire, one of Europe’s largest rental companies where she worked in strategic accounts for 20 years, supporting major fleet and corporate clients. She has been instrumental in building Elmtronics’ customer portfolio over the last two years.

Dan Martin, CEO of Elmtronics, said: “We are delighted to announce that we have promoted from within our team in what is an exciting period for the business. Natasha brings a wealth of experience to the role and has been influential in the growth of the company to date. 2022 is going to be an exciting time for the industry as more companies investigate ways to electrify their fleet and Natasha is the ideal person to provide strategic direction to our customers.”

Natasha Fry, said: “We have experienced phenomenal growth in the company since I joined Elmtronics and I have been proud to watch our customers grow – and to grow with them. We have some very exciting customers and I am looking forward to continuing to support them as they move across the electrification stages, as their electric fleets grow. I’m also looking forward to helping find and work with new customers and making sure that they receive the very best advice and support on their journey into electromobility.”

Image: Elmtronics

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