A new marketing campaign aimed at mass adoption of electric vehicles has been released by General Motors.
The “Everybody In” campaign is a call to action meant to reflect a movement that’s inclusive and accessible. The company is also evolving its brand identity to deliver on a vision that creates a world with zero crashes, zero emissions and zero congestion.
The “Everybody In” campaign focuses on three themes:
- Create a new generation of buyers and accelerating EV adoption;
- Show GM’s EV investment of $27 billion in EV and AV products and the launches of 30 new EVs
- Highlighting the range, performance and flexibility of the Ultium platform.
Ultium is the platform for GM’s EV lineup and will power a wide range of vehicles from the company’s Hummers to Cadillacs. The platform will be capable of delivering an EV that can go up to 450 miles on a full charge, and is capable of 0-60 mph performance in as little as three seconds for certain models.
Speaking about the move, GM global chief marketing officer, Deborah Wahl, said: “There are moments in history when everything changes. Inflection points. We believe such a point is upon us for the mass adoption of electric vehicles.
“Unlike ever before, we have the solutions, capability, technology and scale to put everyone in an EV. Our new brand identity and campaign are designed to reflect this.”