EV start-up Fisker to enter UK market in 2023

Californian start-up set to enter UK market within two years with first showroom to open in 2022.

The company will partner with Cox Automotive and Rivus Fleet Solutions on sales across the UK on supplying its vehicles. The partnership firms will provide outsourced solutions on service, maintenance, fleet management and refurbishment.

The company’s Ocean vehicle, which it claims is one of the most sustainable cars in the world, will be assembled by Magna in Europe.

Fisker recently announced a strategic cooperation with Magna International supporting the co-development and manufacture of the all-electric Fisker Ocean SUV, which is projected to launch in Q4 2022.

Speaking about the news, president of Cox Automotive, Martin Forbes, said Fisker was an “exciting addition” to the UK market.

He said: “Our aim is to provide customers with the solutions needed to adapt to this fast-changing marketplace and, following the acquisition
of CWL Limited this year, we have been investing heavily in our vehicle services and EV infrastructure to meet the expected growth in EV registrations.”

Michael Scheidler of Rivus said the firm’s network of garages across the UK would provide flexibility, scale and quality control for Fisker’s ambitions.

He said: “We’re already equipped to handle electric vehicles and
news of us joining forces with Fisker has created a real buzz within the business. Our customer service operation and vehicle technicians are experts in supporting vehicles of this type.”

Earlier this year, Fisker confirmed it will commence opening consumer experience centers in major global cities from 2021. It is projected that Fisker will open the London experience center in 2022.

Chief executive of Fisker, Henrik Fisker, said: “With recent U.K. government announcements related to electric vehicles, we believe Fisker will be well placed and well timed to make significant progress in this important market, supported by Cox and Rivus as essential delivery partners.”

Sign up for our essential
newsletter service.

Enter your details here.