Electric Vehicles

Business driver sentiment towards EV improves

The latest analysis of the electric vehicle (EV) barometer from Europcar Mobility Group UK has revealed a positive picture for fleet adoption in 2026. Analysis of data for the whole of 2025 shows that fewer respondents said barriers stood in

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James Evison

The latest analysis of the electric vehicle (EV) barometer from Europcar Mobility Group UK has revealed a positive picture for fleet adoption in 2026.

Analysis of data for the whole of 2025 shows that fewer respondents said barriers stood in the way of their employer switching to a more sustainable fleet. 21% saying none of the barriers applied in 2025, compared to 11% in 2024.

Some 29% of employees said charging infrastructure held back their employer in 2025, compared to 35.5% in 2024. A lack of knowledge held back 16.8% last year, down from 20% the year before, and cost remains a significant barrier, cited by 38% of employees

Helping businesses make the switch to electric driving, Europcar is committed to continually increasing the breadth of choice and growing its zero-emissions fleet to “increase vehicle availability to help more businesses find out how electric vans can fit into their business”, it said.

To help motorists and businesses gain a better understanding of EV life, Europcar also regularly updates its free digital EV Guide and Knowledge Hub.

It also explains how switching to an EV will help save money and reduce emissions. The guide covers EV incentives available and details how to charge an EV, including explaining the different types of chargers.

Tom Middleditch, Sustainability spokesperson at Europcar, said:

“It is clear that barriers to switching to EV do still remain for many businesses, but it is very encouraging to see overall perceptions moving in the right direction.

“The improvements in UK-wide charging infrastructure, better understanding of the reality of electric driving and the growing range of vehicle options available are having a positive impact. As adoption increases, more positive experiences are shared, leading to more drivers being reassured and willing to try zero tailpipe emissions driving.

“In our experience, when drivers get behind the wheel of an electric car or van, they soon discover many of their initial concerns fall away. And EV rental enables businesses to introduce the new drive train without having to make any long-term commitments.”

Image courtesy of Europcar

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