Duracell E-Charge has officially launched its first UK charging location at Bath Terrace Car Park in Cheltenham.
The new site brings ultra-rapid EV charging to one of the region’s busiest town centres, giving drivers fast, reliable charging with a trusted household name behind it.
The Bath Terrace site features ten ultra-rapid (300 kW) charging bays, getting drivers to more than 80%power in less 30 minutes.
The location has been designed with convenience in mind. Bath Terrace sits moments from Sandford Park and Cheltenham Town FC, and just a short walk from The Brewery Quarter.
It’s surrounded by local shops, cafés, pubs, and everyday essentials, which means drivers can make the most of their time while charging.
Duracell E-Charge drivers benefit from free parking while charging for up to one hour. Standard tariffs apply once the charging session ends.
The EV Network developed and delivered the site, continuing its strategy of rolling out high- profile charging locations across the UK in partnership with leading brands and landlords.
This launch marks the first step in Duracell E-Charge’s wider rollout, with more sites planned for 2026.
Mark Bloxham, Managing Director of Duracell E-Charge, said:
“We’re bringing reliable, ultra-rapid charging into busy urban spaces where drivers actually live their lives. Cheltenham is the perfect starting point.
“It shows how Duracell E-Charge sites will combine speed, reliability, and convenience with a brand people already trust.”
Image courtesy of Duracell E-Charge
