Tanya Sinclair has returned to the battery electric vehicle sector as CEO of EVUK. Here, she gives her insight into where the industry is going, what needs to be done on the transition and how EVUK will help.
I’m joining EVUK at a pivotal moment for e-mobility.
The numbers look strong: record EV sales, rapid infrastructure growth, and businesses scaling fast. Yet paradoxically, the negativity has never been louder.
Fifteen years ago, it was the reverse. Sales were negligible, and the UK had only a handful of 3kW chargers. But enthusiasm was everywhere — EVs were new, exciting, revolutionary. Today the tech is proven, and adoption is growing, but public perception is faltering.
Why? And where does EVUK fit in?
A couple of years ago, I stepped away from the sector, questioning if I could counter the torrent of opposition. Thankfully, EVUK Founder Dan Caesar thought differently. He saw that Everything Electric’s digital reach could provide the foundation for a solution.
Trade associations lobby policymakers. Companies run their own campaigns. But no one was effectively countering the myths that distort consumer understanding and undermine confidence. EVUK fills that gap.
We are not a lobby group. We are not duplicating existing efforts.
We are an industry-to-consumer accelerator — putting facts, clarity, and common sense into the national conversation. Backed by Everything Electric’s digital intelligence, we ensure the case for electrification is heard by an audience ready to listen, not a closed door.
Why misinformation matters
Everyone in e-mobility has heard the myths. We often dismiss them as noise. But repeated often enough, they shape real decisions.
It’s not just online sceptics. Over-positive claims — “chargers are everywhere, it’s easy!” — can also backfire, creating false expectations for cautious drivers. And misinformation doesn’t stay online: it reaches investors, fleet operators, councillors, MPs, even government.
When a van driver, an investor, or a planning committee bases decisions on half-truths, the whole sector pays the price. That makes misinformation not just an irritation — but a commercial risk.
How EVUK responds
Our work is built on three principles:
1. Relentlessly digital and social
We won’t stay in the EV echo chamber. EVUK’s DNA is social-first, born from Everything Electric’s global digital and events powerhouse. We meet sceptics where they are, not just where enthusiasts gather.
2. Experiences, not just explanations
Facts alone rarely stick — experiences do. That’s why we’ve brought EVs directly to Westminster and the Labour Party conference. A conversation inside an EV is more powerful than any slide deck.
3. Collaboration, not duplication
The UK already has strong trade associations. We don’t replicate their lobbying — we complement it, ensuring their audiences are open, not hostile.
The call to action
Our mission is simple: drive demand by tackling misinformation.
And success depends on collective effort. Every business, trade body, and innovator has a stake in this fight.
By partnering with EVUK, you’re not just joining another association. You’re strengthening the sector’s ability to turn scepticism into confidence. You’re helping us show the UK why the future is Cheaper, Better, Battery Electric.
