The conditions that would enable most drivers to switch to an EV today have not yet been met, according to The AA’s first quarterly UK EV Readiness Index.
The index assesses the factors influencing drivers’ readiness to switch to EVs, and assesses data including cost of new and used EVs, insurance, home charging, public charging, charging access, and roadside repairs.
According to this analysis, the current ‘readiness rating’ for the UK is 47.5 out of 100, which reveals EVs are a ‘viable and attractive option’ for some drivers – but ‘significant barriers’ remain for mass adoption.
It also polled 14,915 drivers on the Electric Car Grant, introduced by the UK Government last month to incentivise EV purchases. The study found that 38% said even with the grant, new EVs were too expensive, 24% said they would ‘never’ buy an EV, and 20% they only buy used cars, so it doesn’t help them.
In terms of age range, 10% of 35-44 year olds were considering using the EV grant – but overall it was only 6% across all drivers. When asked what other incentives could be offered, guarantees on battery life, reducing VAT on charging, and removing the luxury car tax were raised.
Recent AA data also shows strong demand for EVs across used and leasing platforms, and the association’s EV driving school uptake is growing – but some instructors face charging infrastructure challenges.
As a result of the findings, the AA is calling for targeted incentives for used EVs, reduced VAT for on-street charging, faster planning for charging infrastructure and more factual information campaigns.
The AA will continue to track EV readiness quarterly and work with Government, industry and members to ensure no driver is left behind in the electric revolution.
Edmund King OBE, AA President, said:
“Drivers tell us they’re excited about going electric and they love the tech, but they’re also confused and cautious.
“Our Index shows that upfront costs and charging access are still major concerns. Our polling also suggests battery health and resale values are still issues for some.
“Our index is an independent barometer of the issues that are either holding drivers back or propelling drivers to go electric. It is neither pro nor anti-EV.
“Cost of new EVs is still a major stumbling block so the Government’s Electric Car Grant (ECG) scheme of up to £3,750 for cars under £37,000 is a welcome boost, but we need to go further to make EVs a realistic choice for all drivers.
“Many drivers are unsure how far and how fast they should move to an EV with some waiting for future technological developments to enhance better range and in car systems. We are confident that the readiness rating will increase with more chargers, less expensive products, targeted incentives and better information.
“The switch to EVs is part of automotive evolution rather than revolution and our EV Readiness Index shows there is still some way to go before the majority plug in.”
Image of AA EV readiness report courtesy of the association
