Volkswagen Group launches EV campaign
The Volkswagen Group is launching its first ever cross-brand communication campaign to stimulate driver interest in electro-mobility.
It will distribute facts and messages in a wide rage of media to counter myths about EVs. One example of the awareness campaign is a special edition of the Volkswagen Magazine, which was circulated in November 2024 with 1.2 million copies in newspapers, industry magazines, and car dealerships. It sought to refute common customer concerns with EVs through facts and arguments.
In addition, the Battery ABC series, which was aired on a number of social media channels, shared basic fact-based knowledge across brands. A new info hub was also launched which included interviews, stories, facts and assets related to the thematic focus points of battery, charging, cost and sustainability.
The manufacturer hopes the campagin will “break down barriers” to purchasing EVs and complements the real-life experience of e-mobility. It is selectively supported at brand level by test drive programmes, entry-level prices for vehicles, special leasing deals and dealer training.
At present, the Volkswagen Group currently already offers a total of 24 e-vehicle models in Europe alone, with the range is set to grow further in 2025, it said.
Sebastian Rudolph, Head of Global Group Communications:
“The Volkswagen Group is one of the pioneers of electric mobility. It features iconic brands and products that are winning numerous awards and come top in test reports. It is important to keep explaining technological change and to clarify both advantages and prejudices. This applies in particular to suitability for daily use, battery, charging convenience, and sustainability. With our cross-brand initiative, we want to make an informative contribution to this.”
Marco Schubert, member of the Volkswagen Group Extended Executive Committee responsible for Sales:
“I am confident that battery technology will gradually win over the hearts of our customers. Consistent cost work will enable us to hit the right price points even better. At the same time, we are continuing to expand our model portfolio across all brands in a targeted manner, thereby reaching even broader customer groups, particularly in the entry-level segments. Our product substance has definitely never been as good as it is today.”
Image of campaign courtesy of VW Group