The AA has partnered with specialist education firm Cambridge Spark to launch a three-month course to accelerate AI capabilities in its leadership team.
Around 140 of The AA’s top leaders will take the course, which is accredited by Cambridge Judge Business School and includes case studies, lectures and peer discussions.
Its aim is to allow leaders to implement AI-enabled work across the business, with The AA adding that it will implement AI with “responsibility, guided by strong governance, human oversight and colleague support”.
The programme builds on its previous AI innovation, which includes strategic use across the business, including in roadside and customer operations.
In addition, The AA said it would “further empower leaders to identify opportunities, drive innovation, and deliver an enhanced service for its members”.
Louise Benford, Chief People Officer, The AA, said:
“We are delighted to partner with Cambridge Spark to help equip our leaders to thrive in an AI-enabled world. We are committed to backing every colleague with the right skills, mindset and tools to do this.
“This partnership is a major step in further accelerating AI adoption across The AA, ensuring our leaders have the confidence, capability and understanding to drive meaningful transformation.”
Nick Edwards, Group Chief Digital and AI Officer, The AA, commented:
“AI is reshaping the way we work, serve our members and build the future of roadside assistance in a more digitally connected world.
“This programme reflects our commitment to introducing AI responsibly by giving our people the skills to reimagine their businesses through the practical application of AI. This is complemented with substantial investment in new platforms and tooling, enabling the safe scaling of AI across the business.”
Dr. Raoul-Gabriel Urma, CEO and Founder of Cambridge Spark, said:
“We’re delighted to be partnering with The AA on this significant AI leadership development initiative. Their long-term commitment to responsible innovation aligns closely with our mission at Cambridge Spark.
“The Leading with AI programme we have designed together combines technical insights with practical leadership application, ensuring leaders have the capabilities needed to drive a meaningful, organisation-wide AI transformation. A key part of this is developing the confidence to understand and navigate AI-related risks and enabling leaders to make informed decisions.
“Strengthening AI confidence and capability within senior leadership is one of the most effective ways to accelerate innovation and deliver incredible outcomes for both colleagues and customers. We’re very proud to support The AA on this journey.”
Image courtesy of The AA
