Energy firm E.ON is opening a grocery shop in central London as part of a marketing campaign to illustrate its £2.70 electric vehicle (EV) charging tariff.
The store, dubbed EVerything £2.70, will stock items worth exactly this price to showcase its Next Drive tariff, which allows drivers to fully charge their EV overnight at home for this same sum – £2.70.
The experience will launch to show the value of EV at home charging compared to the cost of fuel, as research reveals UK drivers spent an average of £48.30 on petrol the last time they filled up their tank – more than 17 times the potential cost of recharging with the E.ON Next Drive tariff.
The store will boast a range of goods with a £2.70 price tag, including four fifths of a shop bought coffee, one and a half loaves of bread, just under half a pack of toilet rolls and three quarters of a box of cereal.
Visitors to the store will be able to shop the experience and take away one item for free, while stocks last. The concept store will also feature interactive games and opportunities to learn more about EV home charging.
Jean Coleman, Director of Commercial at E.ON Next said:
“Most of us don’t know just how good value home charging an EV can be.
“We’re launching the EVerything £2.70 store to bring to life the value of at home overnight charging and promote the financial benefits of making the switch to EV.”
The EVerything £2.70 store will be open to members of the public from 9am to 5pm on 14 and 15 May at 36 Eastcastle Street, W1W 8DP.
Image courtesy of E.ON
