Ford has launched its Power Promise for its new electric vehicle (EV) buyers, which includes a number of goods and services when drivers purchase its EVs.
It follows a survey by the manufacturer of 5,000 drivers across Europe that found 25% felt more uncertain ty and complexity when buying an EV.
One in 8 people find it too difficult to arrange charging at home; one third of respondents believe that electric vehicles take too long to charge; and more than 30% of people are concerned about overall battery life.
As a result, Ford has launched its Power Promise, which will offer a free home electric charger and free standard installation, as well as:
- Up to 10,000 miles home energy bonus to get your new car moving for free
- Eight-year, 100,000 mile high voltage component and battery warranty for peace of mind
- Free-of-charge five-year service plan to reassure you on low maintenance costs
- Free-of-charge five-year towing assistance that won’t leave you stranded on the side of the road
- Access to more than 33,000 UK public charging points via Ford’s BlueOval Charge Network
- FordPass app eliminates stress and storage of multiple apps for public charging payments
Building on the company’s existing partnership with Octopus Energy, Ford Power Promise customers will also benefit from ‘Intelligent Octopus Go’ smart energy tariff, which charges your electric vehicle for just 7p/kWh overnight, saving up to 70 percent of your energy costs compared to price cap rates.
This energy tariff can automatically optimise charging to make use of cheaper off-peak electricity, and lower energy prices when the wind is blowing and the sun is shining. This means fully charging the new Puma Gen-E can cost as little as £3.23.
Lisa Brankin, Chair and Managing Director, Ford UK, said:
“Switching into an electric vehicle for the first time can be a daunting prospect for some drivers, so Ford have decided to simplify and de- stress the entire ownership experience by launching a one-of-a-kind promise to new electric car buyers. This commitment from Ford aims to entice new buyers into the exciting world of electric vehicles and stimulate additional demand for our freshest-ever lineup of electric passenger cars.”
Alex Schoch, Director of Flexibility, Octopus Energy said:
“With every electric car that takes the road, we’re getting closer to zero emissions transport – but to reach the finish line, we need to make green driving cheap and accessible. Working together with Ford, we’re able to create a compelling incentive for drivers to make the switch to electric, saving their pocket and the planet at the same time.”
Image courtesy of Ford
