Electric Vehicles

Delivery Plan: using more ‘carrots’ for EV targets

In January, Transport + Energy released its Delivery Plan for the sectors, including critical insight into how the industry is preparing for decarbonisation goals.
March 11, 2025_
James Evison

In January, Transport + Energy released its Delivery Plan for the sectors, including critical insight into how the industry is preparing for decarbonisation goals.

There have been reports over the weekend have suggested that a “substantial change of policy” has been agreed by the UK Government on the ZEV Mandate, following comments from Nissan about its Sunderland plant being at risk.

As part of the Plan, vehicle manufacturers and the wider industry called on the UK Government to use more incentives or “carrots” in delivering electric vehicle targets, and not to solely rely on “sticks” in the transition to net zero.

The Forum came at a critical moment for vehicle manufacturers and the charging industry, as it took place only 24 hours after the critical roundtable meeting with the government on the ZEV Mandate, and ahead of the consultation on the issue, which has recently concluded.

It was argued at the Forum that the government accepted more “carrots” were needed in relation to the ZEV Mandate. This has been a point that was reflected by multiple private and public sector organisations.

Although it was stated that there was no-one asking for regulations to change, there was commentary about a challenge with demand.

Manufacturers said that fleet electrification and incentives were now saturated, and that focus should be put on the private buyers, and that incentives make a difference. 

One consistent message raised was the FairCharge campaign on reducing VAT on public charging to 5%, which would bring it in line with domestic energy costs.

But it was also stated there was an inescapable conundrum that electric vehicles were more expensive for the customer, and questioned how the industry could get private buyers over that hurdle. As a result, the government needed to do more to incentivise private customers.

You can read the whole Transport + Energy Delivery Plan here.

Related content

car market
Electric Vehicles

European EV drivers remain loyal to brands for now but interest in Chinese-made cars rising

European electric vehicle (EV) drivers are showing strong signs of being loyal to their brands but this could be tested ...
Infrastructure + technology

Be.EV makes £2.5m investment in ultra-rapid charging hubs in London

National EV charging network Be.EV will invest over £2.5 million to deliver 30 150kW charging bays across London by the ...

Input your search keywords and press enter.

Be the first to know. Subscribe to our newsletter and never miss a story.

Our weekly newsletter delivers a round-up of the top stories from the sectors, along with our insight on the main events that week. Our highly engaged subscribers find our newsletter essential reading as a snapshot of what’s happening.