Electric Vehicles

T+E Forum 2024 exclusive: JLR reveals more on rebrand

Speaking about its much-publicised rebrand, JLR Head of Public Affairs Murray Paul told Quentin Willson at the T+E Forum that it made the move as it plans to no longer be seen as "your dad's car", and is reaching out

December 2, 2024_

Alec Peachey

_ VIEWS: 5

Speaking about its much-publicised rebrand, JLR Head of Public Affairs Murray Paul told Quentin Willson at the T+E Forum that it made the move as it plans to no longer be seen as “your dad’s car”, and is reaching out to a younger, creative demographic.

See the full video of Murray Paul’s comments about the rebrand, which Willson said had “broken the internet”.

Video courtesy of Transport + Energy.

T+E Forum 2024 exclusive: JLR reveals more on rebrand

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