Electric Vehicles

T+E Forum 2024 exclusive: JLR reveals more on rebrand

Speaking about its much-publicised rebrand, JLR Head of Public Affairs Murray Paul told Quentin Willson at the T+E Forum that it made the move as it plans to no longer be seen as "your dad's car", and is reaching out
December 2, 2024_
Alec Peachey

Speaking about its much-publicised rebrand, JLR Head of Public Affairs Murray Paul told Quentin Willson at the T+E Forum that it made the move as it plans to no longer be seen as “your dad’s car”, and is reaching out to a younger, creative demographic.

See the full video of Murray Paul’s comments about the rebrand, which Willson said had “broken the internet”.

Video courtesy of Transport + Energy.

Related content

Infrastructure + technology

Fastned opens flagship EV charging station in Gentbrugge

Fastned has unveiled its largest electric vehicle (EV) charging stations to date - opening up the Gentbrugge rest area w...
Infrastructure + technology

Plymouth City Council and Urban Fox move to next phase of EV charging partnership

Plymouth City Council and Urban Fox have announced the official launch of their partnership to deploy on street electric...

Input your search keywords and press enter.

Be the first to know. Subscribe to our newsletter and never miss a story.

Our weekly newsletter delivers a round-up of the top stories from the sectors, along with our insight on the main events that week. Our highly engaged subscribers find our newsletter essential reading as a snapshot of what’s happening.