Public EV charging company JOLT is installing 30 new chargers across the London Borough of Greenwich under a 15-year partnership with the council.
The Digital Out-of-Home (DOOH) network and EV charging provider, offers an advertising-subsidised model which assists with the cost gap to domestic charging, by offering 7kWh of free energy to EV drivers every day or around 30 miles of range.
Independent research found 77% of residents believe JOLT has positively impacted their area, with 92% of users saying they would choose JOLT over other on-street chargers.
JOLT’s own research shows 90% of their customers shop locally during charging breaks, with over 40% spending £10 or more per visit.
Local businesses and charities also benefit from free advertising opportunities on the screens, helping independent retailers increase visibility and giving a valuable boost to local high streets.
The model sees revenue from advertising screens on each unit subsidises the daily charging allowance, with any additional usage beyond the free daily 7kWh available at affordable rates.
The chargers meet the council’s EV infrastructure commitments at zero cost, while providing the Royal Borough of Greenwich with free use of the 75-inch digital screens for public messaging, local events, and community announcements.
All JOLT chargers run on 100% renewable energy, supporting the borough’s commitment to becoming carbon neutral by 2030.
John Rainford, UK Country Manager at JOLT, said:
“The UK has a two-tier system for EV drivers, and it’s especially evident in London. If you can charge at home, going electric saves money. But if you’re relying on public charging – like millions of Londoners – you’re often paying a pavement premium.
“We’re providing South East London residents with the same opportunity as North London that makes running an EV accessible, whether you’ve got access to home charging or not. This isn’t just about charging cars, it’s about making London’s shift to clean transport fair for everyone.”
