SMMT, ChargeUK and Auto Trader partner on combating EV misinformation
Automotive platform Auto Trader, lobby group ChargeUK and the Society of Motor Manufacturers and Traders (SMMT) have joined forces to combat misinformation surrounding electric vehicles (EV).
The group have created a collection of user-friendly, simplified facts that offers a more balanced and data-backed view of the reality of owning and driving electric cars, they said.
The facts clarify points such as how electric cars are greener, are no more likely to catch fire than an ICE car, and that the electric range and charging point availability is better than some might think.
Information used was from data points endorsed by Department for Transport and will be “regularly reviewed and updated”, they said, with new versions issued when required.
In February, a Lords report highlighted the need for a “a ‘go-to’ source of comprehensive, clear and balanced information so drivers can make informed decisions about their vehicles.
It also follows Auto Trader research showing 44% of drivers believed the EVs causing more fires stories were true (of 77% who had heard the stories) and 70% had heard that “EVs are not cheaper to run” with 33% agreeing that they believe this to be true.
The group said there was a “clear disconnect between perception and reality” as 83% of current electric car owners said they would buy electric again.
Future of Roads Minister Lilian Greenwood said:
“Zero emission vehicles will drive our journey to net zero, which is why this Government is committed to accelerating the transition.
“Ensuring consumers have clear, accurate information when deciding what kind of car to buy is essential. This work by industry is absolutely vital to boosting drivers’ confidence in zero emission vehicles, and I’m pleased to back it.”
Erin Baker, Editorial Director at Auto Trader, said:
“We’d encourage anyone unsure about electric vehicles to do their own research with unbiased, fact-based content – or better yet, why not find an electric car driver and chat to them. And if you haven’t driven one yet – do it, they are really changing the car game.”
Mike Hawes, SMMT Chief Executive, said:
“More than a million motorists have already gone electric and been delighted by their decision, with many benefiting from lower running costs, an outstanding driving experience and a smaller carbon footprint. But making the switch can be daunting for some, given the need to consider charging as well as driving so a single source of truth can avoid any confusion. And that truth is that the time to go electric is now.”
Vicky Read, CEO of ChargeUK said:
“Clear, concise, accurate information is key to helping more people understand what’s involved in switching to an EV and why there’s no need to hold back.
“It’s great to see a range of organisations come together to ensure consumers have access to easily digestible facts and ChargeUK is proud to have contributed to this work.”
A summary of the facts can be found here.
Image from Shutterstock
