HSC launches ‘Ways of Life’ campaign
The Highways Sector Council (HSC) has launched its ‘Ways of Life’ Campaign to showcase the positive role highways play in our lives and the opportunities for rewarding careers in the sector.
The campaign aims to motivating individuals to learn more about highways and consider joining the highways and transport sector in what is an exciting and important time.
Designed by early and mid-career professionals to accurately portray highways and transport work, the campaign challenges preconceived notions about the sector, celebrating the crucial role that highways plays in our connected lives.
At the heart of the campaign is a video narrated by poet and radio presenter Mr Gee, which spotlights the variety of trips that highways enable from public transport and commercial traffic to cycling and journeys by foot.
The journeys aim to highlight how a career in highways and transport can contribute to a more sustainable society.
Testimonies also come from three inspirational role models, Sharon Changula, Department for Transport – Head of Bus Funding, Delivery, Public Transport and Local Group, Grace Prendergast, Carbon Analyst from FM Conway, and Shyam Ruparelia, Senior Civil Engineer Technician from Leicestershire County Council.
Lilian Greenwood, Minister for Future of Roads at the Department for Transport, said:
“Our road network is made possible by a talented workforce, who are the foundation for delivering better, safer roads that connect businesses and communities, and grow our economy.
“The future of our roads depends on a new generation to drive this work forward, which is why we have partnered with Highways Sector Council to launch its ‘Ways of Life’ skills campaign.
“We hope this campaign will help bring more brilliant people into the workforce, to continue to deliver our world leading road infrastructure.”
Anna Delvecchio, Founding Member of the Highways Sector Council, said
“Developing the campaign has showcased public and private sector collaboration at its best, bringing together all corners of the highways and transport industry to enhance the sector’s image.
It’s vital that the sector continues to attract skilled talent now and, in the future, so we were proud to incorporate insights from various schools in order to understand how the Campaign can resonate with tomorrow’s workforce. I would like to thank everyone who has helped develop the ‘Ways of Life’ campaign in partnership with the HSC.”
Elliot Shaw, National Highways Chief Customer and Strategy Officer, said:
“This new campaign highlights not only the vital role highways play in keeping the country moving but also the exciting and rewarding careers that contribute to this essential work. From cutting-edge technology to environmental innovation, the future of our roads is brighter than ever, and we’re proud to be at the forefront of it. It’s fantastic to see the highways sector uniting to deliver this campaign.”
Scott Wardrop, Founding Member of the Highways Sector Council, said:
“Our countries’ mobility needs highways, despite often being the poor relation, the ‘Ways of Life’ campaign underlines the hugely positive role that highways play in supporting modern lives, achieving policy goals to cut carbon and adopt more sustainable travel options. I am delighted at the way the sector has come together to engage with this initiative, particularly the energy and enthusiasm that our early and mid-career professionals have brought to bear, as reflected in the video.”
Screenshot image from campaign video courtesy of HSC
