Wednesday, December 18, 2024
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CUPRA entices customers to EVs

The all-electric CUPRA Born is being offered with a UK first three-month return option for drivers to truly convince customers an EV is for them.

The car can now be purchased by customers who are considering their first EV, but still have some concerns about whether electric car ownership will suit their lifestyle.

It aims to take the risk out of transitoning to a full EV but will also showcase all of the benefits of driving such a vehicle, including battery range, driving experience and charging convenience.

Dubbed ‘Love Me or Leave Me’, the deal is available now and if after three months the owner decides to hand back the vehicle, CUPRA will return the deposit – subject to damage or excess mileage – whether the car was purchased outright or financed.

The scheme is offered on qualifying vehicles ordered from CUPRA’s current stock. Available across all model variants of CUPRA Born, including the high-performance CUPRA Born VZ which delivers a 326PS electric powertrain and 0-62mph time of just 5.6 seconds.

In addition, it has partnered with green energy provider OVO to offer CUPRA EV owners up to 10,000 complimentary miles on its Charge Anytime tariff to an OVO energy plan, delivering smart charging at home for just 7p per kWh. It is also offering a free home charger with Ohme.

Marcus Gossen, Director of SEAT and CUPRA UK, said:

“It is safe to say that the new scheme is ground-breaking and will give many drivers who have considered an electric car the impetus to make the leap.

“CUPRA Born is already a compelling proposition, bringing performance, great range, sporty styling and an outstanding interior into one package that owners tell us they love. But, if the experience doesn’t suit their lifestyle and a driver doesn’t gel with EV ownership, they can hand the keys back after three months.”

David Watson, Ohme CEO, said:

“Ohme is committed to ensuring that no driver is left behind in the transition to greater e-mobility.

“This is an exciting and innovative new scheme from CUPRA and Ohme looks forward to continue to work with them as their official home EV charging partner as well as with OVO to bring low cost, low CO2 EV motoring to more drivers.”

Image courtesy of CUPRA

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