Bridgestone Mobility Solutions has pledged to positively offset the carbon footprint from vehicles participating in the 2023 EV Rally, which T+E is a digital media partner for.
The move, which is the second consecutive year the firm has undertaken the task, has been done in collaboration with international NGO Justdiggit.
The five-day rally – which will see LINK devices by Bridgestone’s fleet management solution, Webfleet, deployed in EV Rally vehicles – starts from Cardiff on July 3 and finishes in Dublin on July 7.
It’s main aim is to showcase UK and Irish charging infrastructure and also demonstrate the role of EVs in fleet operations. Despite EVs not producing any tailpipe emissions, the CO2 footprint for the rally comes from charging.
Working with Justdiggit, Bridgestone has committed to offset the emissions by removing 134 tonnes of CO2 from the atmosphere using its Green Your Fleet programme.
Justdiggit’s Farmer Managed Natural Regeneration programme (pictured) creates an offsetting initiative re-greening more than 190,000m2 of dry land, retain 670,000 litres of water annually, restore more than 690 trees and positively impact the lives of 65 people in Tanzania, Africa.
Bridgestone Mobility Solutions and Justdiggit are currently working together to regreen an area in Tanzania the size of 13,761 hectares – equal to 47 times the size of the City of London.
The co-created Green Your Fleet enables fleet owners to estimate their annual CO2 emissions based on their fleet size and type, and to offset them through Justdiggit.
Beverley Wise, Regional Director UK and Ireland, Webfleet, said: “This initiative will ensure that the EV Rally not only helps to accelerate fleet electrification, but that it also has a positive climate impact.
“The pledge serves to reinforce Bridgestone’s E8 Commitment to delivering a more sustainable environment for future generations.”
Image of the Farmer Managed Natural Regeneration project courtesy of Justdiggit
