Infrastructure + technology

Home-charging issue “barrier to EV adoption”

A new IPSOS survey has revealed 39% would purchase an EV, if they could charge it at home.
April 24, 2023_
Alec Peachey

A new IPSOS survey has revealed 39% would purchase an EV, if they could charge it at home.

The study, commissioned by Trojan Energy, interviewed 4,000 drivers and discovered they would switch to an EV if they didn’t have to rely exclusively on public charging facilities. The figure rose to 54% for those located in London.

It is estimated a third of UK drivers don’t have access to off-street or private parking facilities – and firms such as Trojan Energy are subsequently rolling out the installation of on-street chargers for EV users who don’t have access to off-street parking.

Customers typically charge their cars overnight when electricity rates are cheapest, marking a big potential cost saving compared to using public charging infrastructure. 

Aside from issues with accessing charging at their home, 58% of drivers surveyed also said electric car prices remain one of the biggest challenges to ownership.

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Ian Mackenzie, CEO, Trojan Energy said: “With more than 10 million car owners in Britain lacking access to off-street parking, these findings prove two things – that future EV owners want to be able to charge on their doorstep and that cost-savings of at-home charging are equally important. Both, however, are currently unavailable to anyone without a driveway.

“Nearly half of those surveyed said they could park directly outside their home at least three times a week, with a further 81% saying they could do so at least once a week. This presents an enormous opportunity to impact how we habitually charge our electric cars as a society.”

Trojan Energy will be attending the Fully Charged shows at Farnborough International Conference Centre on 28-30th April, and Yorkshire Event Centre, Harrogate, to mark the launch of its AON charger.

Image courtesy of Trojan Energy

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