Geotab announces “End of ICEage” winner

Global connected transport firm Geotab has announced the beneficiary of its “The End of the ICEage” promotion with consultancy the EV Cafe, following judging.

The firm will be North West England distributor for Volvo Truck, Bus and Coaches, Thomas Hardie Commercials, who demonstrated a clear goal to reduce carbon emissions and fuel consumption with a transition to an EV fleet.

The company will receive telematics support and data insights from Geolab alongside consultation with key stakeholders to facilitate the transition and operation of greener fleets.


The End of the ICEage promotion is a joint initiative between Geotab and the EV Café in recognition of fleets that are committed to the transition to EVs. The panel of judges for the promotion included EV Café members Paul Kirby, John Berry, Sara Sloman, John Curtis and Sam Clarke, all of whom have extensive experience within the EV industry, along with David Savage from Geotab.

Alan Akester, Group Facilities, Procurement and Fleet Manager, Thomas Hardie Commercials said: “As a transport provider, we believe our business can help promote the benefits of EVs within the transport industry and lead the way to encouraging other businesses to make the change.

“We are also considering how we can reduce energy consumption across our entire business, not just limited to our fleet. We’re delighted to win this award and receive the consultation and support from both Geotab and the EV Café to work towards our EV future.”


David Savage, Vice President, UK & Ireland, Geotab, said: “The UK has committed to Net-Zero carbon emissions by 2050. Transport is currently the largest emitting sector of the UK economy, responsible for around a quarter of all CO2 emissions. Our collaboration with the EV Cafe on the End of the ICEage promotion is just one example of how we use our telematics data to monitor and reduce carbon emissions from commercial vehicle use. We’re delighted to work with the EV Café to help Thomas Hardie Commercials along the road to a carbon-free and sustainable future.”

John Curtis, Director of Operations at the EV Café, said:  “Our collaboration with Geotab is the perfect match to pair our ‘GROW’ Decarbonisation Plan with a technology provider that puts vehicle and traffic data at our fingertips. We will work with Thomas Hardie over the next few months to ensure we create an environment where they can transition to a carbon-free transport future.”

Image courtesy of Thomas Hardie Commercials

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