myenergi is stepping up its commitment to the German-speaking market with a new wholly owned subsidiary and management team now in place.
The company is responding to the expected massive growth in the electric vehicle and Home Energy Management Systems (HEMS) sectors.
Since launching in the German market in September 2019 with its leading solar-compatible EV charger zappi, Germany has become the company’s most successful export market.
The new subsidiary, based in Munich and with a second office in Cologne, is headed by Philippe Hausser as Managing Director. Philippe Hausser gained experience in companies such as BMW and held numerous senior positions in international sales and business development at companies such as Kühne + Nagel, Mærsk Group and GOVECS.
The myenergi group, based in the UK, will continue to support the German market as it has done so since 2019. To support that continuity, Sweeta Sediqi – who has been a key representative of myenergi in Germany, with strong relationships with electrical wholesalers – will continue to lead the business activities from Cologne as Sales Director, managing the operational business and working alongside Philippe Hausser.
Commenting on the announcement, Philippe Hausser said: “This is an exciting time for myenergi in Europe. I am delighted to bring my expertise to such a dynamic and exciting company. myenergi is perfectly positioned to gain significant share in several fast growing markets. In addition to German-speaking countries, we will continue to expand our presence in European growth markets.”
Lee Sutton, CEO of myenergi UK, added: “We are thrilled to have Philippe join our company to drive our further internationalization in Europe, and to have Sweeta become a part of our new subsidiary. We have already seen strong demand for our market-leading products in Europe and expect that to continue. Philippe brings a proven track record of increasing sales and profitability in high-growth markets, as well as extensive knowledge in the automotive, electric mobility and renewable energy sectors. Sweeta brings established and extensive relationships in our core market and is extremely well connected within the electrical wholesale sector.”
As a wholly-owned subsidiary rather than simply a distribution agent, the new company will take over responsibility for warranties and customer service for any existing customers who already own myenergi products in Germany.