Sony has revealed new plans to enter the EV market by launching an electric vehicle company in the sping.
Sony chairman and president, Kenichiro Yoshida, told a news conference at the recent Consumer Electronics Show (CES) in the US, that the firm is “exploring a commercial launch” of electric vehicles, and will launch a new company, Sony Mobility Inc, in the spring.
At CES, the company presented a prototype sport utility vehicle, the Vision-S 02, which uses the same EV platform as the Vision-S 01, and which began testing on public roads in Europe in December 2020.
Speaking at CES, Kenichiro Yoshida, said: “With our imaging and sensing, cloud, 5G and entertainment technologies combined with our content mastery, we believe Sony is well positioned as a creative entertainment company to redefine mobility.”
Sony was the first company to commercialise the use of the lithium ion battery, which was invented by University of Oxford academics, and also has a semiconductors business that already targets the automotive sector.
Image: courtesy Sony Group