Polestar has opened a test drive hub for its electric performance 2 model and is creating semi-permanent test drive hubs around the country to satisfy consumer demand.
The 8,000 sq ft location, situated in Milton Keynes, will offer over 7,000 consumers the opportunity to experience the Polestar 2 in a curated and personalised way before the end of the year. The opening comes on the back of the firm’s successful test-drive programme throughout 2020, where thousands of test drive slots were fully booked within hours of being made available.
A total of eight vehicles – each purely for demonstration purposes – will be available to customers to enjoy on unaccompanied test drives.
Jonathan Goodman, CEO of Polestar UK said: “We saw such huge demand in 2020 for test drives, it was clear we needed to deliver more opportunity for consumers to experience our fully-electric Polestar 2 first-hand. But it had to be done in a high-quality way befitting the Polestar brand and be easy to book and access, and so Milton Keynes was an obvious choice. Excellent transport links, great test drive routes and a reputation as the foremost technological centre of the UK ensure it’s the perfect location for us.”
Polestar UK will also deliver a series of other semi-permanent test-drive hubs – in Daventry, Cambridge and Harrogate for example – over the summer. More locations will be announced in due course.
A series of pop-up events at other locations for shorter periods of time will also support this activity. Many will be supported by well-known public charging firm Instavolt while a large-scale event was hosted at Gridserve’s Essex electric forecourt in Braintree earlier in May.
Image courtesy of Polestar.