Volkswagen focuses on digitisation in new EV strategy

Vehicle manufacturer Volkswagen has outlined how it aims to put software at the heart of its EV strategy as it accelerates growth in the sector.

The company’s new ‘Accelerate 2030’ strategy, which will also see a new sedan launched in 2026, will see the firm accelerating the software side of the business as electrification speeds up.

Volkswagen has earmarked around 16 billion euros for investment in the future trends of e-mobility, hybridization and digitalization up to 2025. The brand will also increase the share of its all-electric deliveries in Europe to over 70% – double the previous planning target of 35%. In the United States and China, the brand is targeting an EV share of over 50 percent in the same period.

The company said integration of software into the vehicle and the digital customer experience will become crucial elements. Using its range of ID vehicles as a platform for the change, VW will update vehicles every 12 weeks throughout its lifecycle with a fully networked fleet of over 500,000 vehicles on the road in two years, through which the company can transmit direct customer feedback to new functions.

Volkswagen aims to generate additional revenue over the service life of the vehicle through charging and energy services, software-based functions, or through automated driving. The firm also said the number of versions of a vehicle will be radically reduced with customer adding desired functions on demand at any time using the digital ecosystem in the vehicle.

Ralf Brandstätter, CEO of Volkswagen, said: “E-mobility was just the beginning: the real disruption has yet to come. With our strategy we will ACCELERATE towards the digital future. In the coming years, we will change Volkswagen as never before.”

“Volkswagen will undergo profound changes. We will epitomize not only climate-friendly e-mobility, but especially fascinating digital customer experiences, new business models and autonomous driving for many people. We have built up a strong basis for this over the last few years. Now, with ACCELERATE we will give digitalization a further push.”

  • image courtesy of Volkswagen

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