Jaguar Land Rover is accelerating its electric vehicle plans with new low emissions strategies for both its Land Rover and Jaguar brands.
The new sustainability programme, dubbed Reimagine, will see Jaguar become a pure electric luxury brand with new portfolio of designs and technologies. It will also see Land Rover offer six pure EVs in the next five years across its Ranger Rover, Discovery and Defender marques with the first fully electric variant by 2024.
By 2030 some 100% of Jaguar sales and 60% of Land Rovers will be zero tailpipe emission powertrains with the aim to achieve net-zero across the whole business – including supply chain, products and operations – by 2039.
The company is also preparing for the expected adoption of clean fuel-cell power in line with the growth of hydrogen technologies. Development is underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme, it said.
The new cars will use its new electric modular architecture to support pure EVs and advanced electrificed ICE vehicles with the company simplying its platforms and models to accelerate local circular economy supply chains. The firm aims to manufacture the pure EV Jaguars from its Solihull factory.
Overall, the firm is committing £2.5bn to the transition as well as developing data-centric technologies for customers.
Speaking about the move, chief executive officer Thierry Bollere said: “We have so many ingredients from within. It is a unique opportunity. Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
Chairman of Tata motors, the owners of JLR, N Chandrasekaran said: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
- image from Jaguar media library