General Motors shows EV advert during Super Bowl

GM’s comic advert, featuring Hollywood actors including Will Ferrell, discover Norway far outpaces the United States in electric vehicle adoption .

In the commercial, “No Way, Norway,” Kenan Thompson and Awkwafina join Ferrell on his journey to give Norwegians a piece of his mind. Norway currently has nearly half a million electric vehicles and a 54% market share for pure EVs – a world leader. Comparitively, the US market share for all plug-in vehicles is 4%.

A 60-second version of the ad aired during a break in the Super Bowl, traditionally seen as the biggest advertising platform in America due to the number of viewers.

“No Way, Norway” is an extension of GM’s “Everybody In” campaign, which launched in January 2021 to persuade vehicle buyers to adopt EVs and the firm’s showcase its Ultium battery plaform.

Deborah Wahl, GM global chief marketing officer said of the campaign, “The big game is the perfect venue for the incomparable Will Ferrell to encourage us all to reconsider what we know about electric vehicles, and to invite ‘Everybody In’. We admire his passion for EVs and share Norway’s pursuit of an all-electric future.”

  • image from press release

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